Digital marketing is the umbrella term for any marketing campaigns that make use of technology or the internet. These include pay-per-click (PPC) advertising on Google Ads, email marketing to target potential customers, social media marketing on Facebook and Instagram, search engine optimization (SEO) to increase website visibility, content marketing to engage users, affiliate marketing to increase sales through partners, and influencer marketing to capitalize on well-known figures. Analytics and reporting technologies such as Google Analytics are also employed to evaluate the effectiveness of a campaign. In the current digital era, digital marketing is an essential strategy since it provides businesses with access to a global audience, is cost-effective, and enables them to track and assess their effectiveness.
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